Privacy policy.

This English version is a convenience translation. Only the German version is legally binding.

Last updated: October 2026

Thank you for your interest in our company. The management of Haavest GmbH attaches particular importance to data protection. The websites of Haavest GmbH can generally be used without providing any personal data. However, if a data subject wishes to use particular services offered by our company via our website, processing of personal data may become necessary. If processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, email address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in compliance with the national data protection provisions applicable to Haavest GmbH. With this privacy policy, we wish to inform the public about the nature, scope and purpose of the personal data we collect, use and process. This privacy policy also informs data subjects of the rights to which they are entitled.

As the controller, Haavest GmbH has implemented numerous technical and organisational measures to ensure that the personal data processed via this website are protected as completely as possible. Nevertheless, internet-based data transmissions can in principle have security vulnerabilities, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

For ease of reading, the German original of this privacy policy predominantly uses the masculine form. All references are intended to include all people, regardless of gender.

1. Definitions

The privacy policy of Haavest GmbH is based on the terms used by the European legislator when adopting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would first like to explain the terms used.

In this privacy policy, we use the following terms, among others:

a) Personal data

Personal data means any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Data subject

Data subject means any identified or identifiable natural person whose personal data are processed by the controller.

c) Processing

Processing means any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.

e) Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

f) Pseudonymisation

Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Controller

Controller means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor

Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) Recipient

Recipient means a natural or legal person, public authority, agency or other body to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

j) Third party

Third party means a natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or processor, are authorised to process personal data.

k) Consent

Consent means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions relating to data protection is:

Haavest GmbH

Grafenberger Allee 125

40237 Düsseldorf

Germany

Phone: +49 211 158 743 39

Email: welcome@haavest.de

Website: www.haavest.de

The contact person for data protection is Piero Alessio, Managing Director of Haavest GmbH. You can reach him at the address stated above or by email at datenschutz@haavest.de.

3. Cookies

The websites of Haavest GmbH use cookies. Cookies are text files that are placed and stored on a computer system via an internet browser.

Many websites and servers use cookies. Many cookies contain a cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string that allows websites and servers to be associated with the specific internet browser in which the cookie was stored. This allows the websites and servers visited to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognised and identified by means of the unique cookie ID.

By using cookies, Haavest GmbH can provide the users of this website with more user-friendly services that would not be possible without cookies.

Cookies allow the information and offers on our website to be optimised for the user. As already mentioned, cookies enable us to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their login details each time they visit the website, because this is handled by the website and the cookie stored on the user's computer system. Another example is the shopping basket cookie in an online shop: the shop uses a cookie to remember the items that a customer has placed in the virtual shopping basket.

The data subject can prevent the setting of cookies by our website at any time by adjusting the settings of the internet browser used, and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

4. Consent management with Cookiebot

To obtain, manage and document consent to the use of cookies and comparable technologies, the controller uses the Cookiebot service. The provider is Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark.

When our website is accessed, a connection to the provider's servers is established in order to display the consent banner and record the data subject's choice. In this process, the data subject's IP address in truncated form, the date and time of consent, information about the browser and device, and the scope of the consent granted or refused are processed. This information serves to demonstrate consent to the supervisory authorities. The specific retention period depends on the settings and the contractual terms of the provider. The decision is stored in a cookie on the data subject's device so that the selection made is retained on subsequent page views.

The legal basis is Art. 6(1)(c) GDPR in conjunction with Art. 7(1) GDPR, as the controller is legally obliged to demonstrate consent, and additionally Art. 6(1)(f) GDPR on the basis of the legitimate interest in the lawful use of technologies requiring consent. Storing the choice in a cookie on the device is permitted without consent under Section 25(2) no. 2 of the German Telecommunications and Digital Services Data Protection Act (TDDDG), as it is strictly necessary to respect the data subject's choice. A data processing agreement pursuant to Art. 28 GDPR is in place with the provider.

The data subject can withdraw or change their consent at any time with effect for the future. The "Cookie settings" link in the footer of every page can be used for this purpose. Until consent has been given, services requiring consent are blocked and not loaded.

5. Server log files

When our website is accessed, our hosting provider processes technical access data in server log files. This includes in particular the IP address, the date and time of access, the page or file accessed, the website previously visited, the browser type and browser version, the operating system used and status messages from the server.

The processing is carried out in order to provide the website technically, to ensure the stability and security of our information technology systems and to detect and defend against attacks on our systems. The legal basis is Art. 6(1)(f) GDPR. Our legitimate interest lies in the secure and trouble-free provision of our website.

The server log files are deleted after 14 days, unless longer storage is necessary in individual cases to investigate or defend against a security incident.

The recipient of the server log data is our hosting provider Microsoft within the scope of the processing on our behalf described in section 6.

6. Hosting and delivery of the website

This website is operated on the Azure Static Web Apps platform. The provider is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052, USA, represented for the European Economic Area by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland.

On our behalf, the provider processes the server log data generated when pages are accessed, in order to enable the technical delivery of content and to ensure the security of the systems. The content is delivered via a content delivery network; in this process, personal data may be transferred to third countries. Such transfers are based on the European Commission's adequacy decision on the EU-US Data Privacy Framework pursuant to Art. 45 GDPR, under which Microsoft is certified, and additionally on the standard contractual clauses of the European Commission.

The legal basis is Art. 6(1)(f) GDPR. The legitimate interest of the controller lies in the reliable and secure provision of its website. A data processing agreement pursuant to Art. 28 GDPR is in place with the provider.

The processing of server log data in the context of website hosting, the processing of email communication via Microsoft 365 and the processing of enquiry data in Microsoft Dynamics 365 are carried out for different purposes and may be subject to different technical configurations. The storage locations, recipients and any third-country transfers relevant in each case depend on the specific configuration and the contracts concluded with Microsoft. Where personal data are transferred to a third country, this is done only under the conditions of Art. 44 et seq. GDPR, in particular on the basis of an adequacy decision pursuant to Art. 45 GDPR or appropriate safeguards pursuant to Art. 46 GDPR.

7. Contact by email and telephone

Our website provides an email address and a telephone number through which contact can be made. If a data subject contacts the controller by these means, the personal data transmitted are stored automatically. The specific data concerned depend on the content of the data subject's message; typically, they comprise the name, contact details and the reason for the enquiry.

The data are used exclusively to process the enquiry and for any follow-up questions, and are not passed on to third parties without consent. We use Microsoft 365 to operate our mailboxes; the provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. A data processing agreement pursuant to Art. 28 GDPR is in place with the provider.

The legal basis is Art. 6(1)(b) GDPR, insofar as the enquiry is aimed at the conclusion or performance of a contract, and otherwise Art. 6(1)(f) GDPR on the basis of the legitimate interest in responding to enquiries. The data are erased as soon as the enquiry has been fully processed, provided that no statutory retention obligations prevent erasure.

8. Applications

We accept applications for our job advertisements by email to jobs@haavest.de. We process the information and documents you send us, usually your name, contact details, CV and a short cover letter. You decide which documents to include. We do not need information on age, marital status, religion or origin to make our decision.

The processing takes place solely to carry out the application process. The legal basis is Art. 6(1)(b) GDPR, as the processing is necessary to decide on entering into an employment relationship. If you choose to share special categories of personal data, such as health information, we process them on the basis of Art. 9(2)(b) GDPR only to the extent necessary for the process.

If no employment relationship is established, we delete your application documents six months after the process ends. This period serves to defend against possible claims under the German General Equal Treatment Act (AGG); the legal basis for this retention is Art. 6(1)(f) GDPR. Longer storage, for example for future positions, only takes place with your separate consent under Art. 6(1)(a) GDPR, which you can withdraw at any time. If an employment relationship is established, the data are transferred to your personnel file.

9. Enquiry forms on our website

On our contact page as well as on service, project and campaign pages of our website, a form is available through which a non-binding enquiry or an initial consultation can be requested. The data collected comprises the selected topic, your name, your company, your position, your business email address, your telephone number and your message. These details are mandatory because we get back to you about your request by email or telephone and route it to the right contact person. After submitting, you receive an automatic confirmation at the email address you provided. In addition, we record the page and, where applicable, the campaign through which the enquiry was received, in order to place the enquiry in the correct context.

The information submitted is stored in our customer relationship management system, Microsoft Dynamics 365, and additionally transmitted by email to the responsible department of the controller. The provider of both services is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. A data processing agreement pursuant to Art. 28 GDPR is in place with the provider.

The processing serves exclusively to handle the enquiry and to make contact in the requested context. The legal basis for the processing of your data to handle an enquiry and to carry out pre-contractual measures is Art. 6(1)(b) GDPR, insofar as your enquiry is aimed at the conclusion or performance of a contract. Otherwise, the processing is based on Art. 6(1)(f) GDPR. Our legitimate interest lies in the proper handling of and response to your enquiry. Insofar as we obtain your consent for a separate purpose, the processing is based on Art. 6(1)(a) GDPR. Consent may be withdrawn at any time with effect for the future. We delete your enquiry data as soon as the enquiry has been fully processed and there are no statutory retention obligations or legitimate reasons for further storage. Insofar as a contractual relationship or a pre-contractual business relationship develops from your enquiry, we store the data for the duration of this business relationship and thereafter for the statutory retention periods.

9a. Free checks and evaluation by AI agents

On our website we offer free checks, for example a process check, a Power BI report check, a Business Central quick check and an agent governance check. We collect your name, your company, your position, your business email address and the information you enter in the respective form. After submitting, you receive an automatic confirmation. We also record the check through which the request was received. The data are stored in Microsoft Dynamics 365 as described in section 9.

Depending on the scope, we use an AI agent to prepare the assessment. For this, your information is passed to the agent, which evaluates it with language models in Microsoft Foundry, operated in data centres in the European Union. The provider is Microsoft Ireland Operations Limited, with which a data processing agreement under Art. 28 GDPR is in place. Your information is not used to train language models. Before an assessment is sent to you, a member of our staff reads it. On every assessment we state whether and to what extent it was created by an AI agent.

No decision based solely on automated processing that produces legal effects concerning you or similarly significantly affects you within the meaning of Art. 22 GDPR takes place; the assessment is a non-binding professional recommendation. If you provide documents for a check, for example a report, we use them solely for the check and delete them once it is completed.

The legal basis is Art. 6(1)(b) GDPR, as the check is carried out at your request and with a view to a possible collaboration. We do not use your information for a newsletter and do not pass it on to third parties other than the processors named. We delete your information six months after sending the assessment, provided that no business relationship results from it and no statutory retention obligations apply.

10. Routine erasure and blocking of personal data

The controller processes and stores the personal data of the data subject only for the period necessary to achieve the purpose of storage, or insofar as this is provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.

If the purpose of storage ceases to apply or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely erased in accordance with the statutory provisions or, where erasure is not possible, their processing is restricted.

11. Rights of the data subject

a) Right to confirmation

Every data subject has the right granted by the European legislator to obtain from the controller confirmation as to whether or not personal data concerning them are being processed. If a data subject wishes to exercise this right to confirmation, they may contact any employee of the controller at any time.

b) Right of access

Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller, at any time and free of charge, information about the personal data stored about them and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:

• the purposes of the processing
• the categories of personal data concerned
• the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations
• where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
• the existence of the right to request from the controller rectification or erasure of personal data concerning them, or restriction of processing, or to object to such processing
• the existence of the right to lodge a complaint with a supervisory authority
• where the personal data are not collected from the data subject: any available information as to their source
• the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject

Furthermore, the data subject has the right to obtain information as to whether personal data are transferred to a third country or to an international organisation. Where this is the case, the data subject also has the right to be informed of the appropriate safeguards relating to the transfer.

If a data subject wishes to exercise this right of access, they may contact any employee of the controller at any time.

c) Right to rectification

Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain without undue delay the rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to have incomplete personal data completed, including by means of providing a supplementary statement.

If a data subject wishes to exercise this right to rectification, they may contact any employee of the controller at any time.

d) Right to erasure (right to be forgotten)

Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller the erasure of personal data concerning them without undue delay where one of the following grounds applies and insofar as the processing is not necessary:

• The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
• The data subject withdraws the consent on which the processing was based pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and there is no other legal basis for the processing.
• The data subject objects to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) GDPR.
• The personal data have been unlawfully processed.
• The erasure of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
• The personal data have been collected in relation to the offer of information society services referred to in Art. 8(1) GDPR.

If one of the above grounds applies and a data subject wishes to request the erasure of personal data stored by Haavest GmbH, they may contact any employee of the controller at any time. The Haavest GmbH employee will ensure that the erasure request is complied with without undue delay.

Where Haavest GmbH has made personal data public and our company, as controller, is obliged pursuant to Art. 17(1) GDPR to erase the personal data, Haavest GmbH, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers which are processing the published personal data that the data subject has requested the erasure by such other controllers of any links to, or copies or replications of, those personal data, insofar as the processing is not necessary. The Haavest GmbH employee will take the necessary action in each individual case.

e) Right to restriction of processing

Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller restriction of processing where one of the following conditions applies:

• The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
• The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
• The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.
• The data subject has objected to processing pursuant to Art. 21(1) GDPR and it has not yet been verified whether the legitimate grounds of the controller override those of the data subject.

If one of the above conditions applies and a data subject wishes to request the restriction of processing of personal data stored by Haavest GmbH, they may contact any employee of the controller at any time. The Haavest GmbH employee will arrange for processing to be restricted.

f) Right to data portability

Every data subject affected by the processing of personal data has the right granted by the European legislator to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used and machine-readable format. They also have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising their right to data portability pursuant to Art. 20(1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.

To exercise the right to data portability, the data subject may contact any employee of Haavest GmbH at any time.

g) Right to object

Every data subject affected by the processing of personal data has the right granted by the European legislator to object, on grounds relating to their particular situation, at any time to the processing of personal data concerning them which is based on Art. 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.

In the event of an objection, Haavest GmbH will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the establishment, exercise or defence of legal claims.

If Haavest GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for such marketing. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to processing by Haavest GmbH for direct marketing purposes, Haavest GmbH will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to their particular situation, to object to the processing of personal data concerning them which is carried out by Haavest GmbH for scientific or historical research purposes or for statistical purposes pursuant to Art. 89(1) GDPR, unless such processing is necessary for the performance of a task carried out for reasons of public interest.

To exercise the right to object, the data subject may contact any employee of Haavest GmbH directly. In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, the data subject is also free to exercise their right to object by automated means using technical specifications.

h) Automated individual decision-making, including profiling

Every data subject affected by the processing of personal data has the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly significantly affects them, unless the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, (2) is authorised by Union or Member State law to which the controller is subject and which lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is based on the data subject's explicit consent, Haavest GmbH will implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, including at least the right to obtain human intervention on the part of the controller, to express their point of view and to contest the decision.

If the data subject wishes to exercise rights relating to automated decisions, they may contact any employee of the controller at any time.

i) Right to withdraw consent under data protection law

Every data subject affected by the processing of personal data has the right granted by the European legislator to withdraw consent to the processing of personal data at any time.

If the data subject wishes to exercise their right to withdraw consent, they may contact any employee of the controller at any time.

j) Right to lodge a complaint with a supervisory authority

You have the right to lodge a complaint with a data protection supervisory authority about our processing of your personal data. The competent authority is in particular the supervisory authority of the German federal state (Land) of your habitual residence, your place of work or the place of the alleged infringement.

For Haavest GmbH, the competent authority is generally the State Commissioner for Data Protection and Freedom of Information of North Rhine-Westphalia (Landesbeauftragte für Datenschutz und Informationsfreiheit Nordrhein-Westfalen).

12. Google Tag Manager

We use Google Tag Manager from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is used to manage and trigger scripts and services on our website. In particular, it can be used to load Google Analytics, Google Ads and LinkedIn services.

Google Tag Manager is only loaded after you have consented to the "Statistics" or "Marketing" category via our consent banner. Without your consent, no services requiring consent are loaded via Google Tag Manager.

The legal basis for accessing your device and the associated processing of personal data is your consent pursuant to Section 25(1) of the German Telecommunications and Digital Services Data Protection Act (TDDDG) and Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future via the "Cookie settings" link.

13. Web analytics with Google Analytics 4

On this website, the controller uses Google Analytics 4, a service for analysing the use of websites. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

Google Analytics is only loaded if the data subject has consented to the "Statistics" category via the consent banner (Cookiebot). Without this consent, no data is transmitted to Google.

The purpose is to evaluate how our website is used: which pages are accessed, which sources bring visitors to us (including campaign identifiers in the page address), how long they stay and whether an enquiry form is submitted. We use the results to improve the content and advertising for our website. The data processed includes in particular the pages accessed, the date and time of access, the length of the visit, the referring page, approximate location information (country, region, city), information about the browser, operating system and device, and a pseudonymous identifier. According to Google, the full IP address is not logged or stored in Google Analytics 4; it is used only to derive the approximate location information and is then discarded.

Google Analytics sets the cookies "_ga" and "_ga_<identifier>" with a lifetime of up to two years. The Google Signals function and the use of data for personalised advertising are deactivated. Event data is automatically deleted after two months, user-related data after 14 months.

The legal basis is the consent of the data subject pursuant to Art. 6(1)(a) GDPR in conjunction with Section 25(1) TDDDG. Consent may be withdrawn at any time with effect for the future using the "Cookie settings" link in the footer of every page.

Google processes the data on our behalf. A data processing agreement pursuant to Art. 28 GDPR is in place with Google. A transfer of personal data to Google LLC in the USA cannot be ruled out. Google LLC is certified under the EU-US Data Privacy Framework; the transfer is based on the adequacy decision of the European Commission pursuant to Art. 45 GDPR and additionally on the standard contractual clauses of the European Commission.

Further information can be found in Google's privacy policy at https://policies.google.com/privacy and in the data protection information for Google Analytics at https://support.google.com/analytics/answer/6004245.

14. Google Ads conversion measurement and remarketing

We use Google Ads services from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads enables us to measure the effectiveness of our advertisements and to display interest-based advertising for our offers to visitors of our website.

For this purpose, we use Google Ads conversion measurement. If you reach our website via a Google ad, Google may add a click identifier to the address of the page accessed. Once you have given your consent, this identifier is stored in the "_gcl_au" cookie. If you then perform a predefined action, in particular submitting an enquiry form, this event may be transmitted to Google together with the click identifier. The contents of the form, in particular name, email address or message, are not transmitted to Google in this process.

In addition, we use Google Ads remarketing. Visitors to our website may be assigned to target audiences based on their usage behaviour. This enables us to show people who have visited our website interest-based advertising for our offers on Google websites and in the Google advertising network. In this process, Google may process in particular information about the visit to our website, pages accessed, times of access, click identifiers, cookie identifiers, browser and device information, IP address data and conversion events.

Google Ads conversion measurement and Google Ads remarketing are only loaded if you have consented to the "Marketing" category via our consent banner. The legal basis for storing information on your device or accessing such information is Section 25(1) TDDDG. The legal basis for the subsequent processing of personal data is Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future via the "Cookie settings" link in the footer of every page.

We receive statistical evaluations from Google on the effectiveness of our advertising campaigns. If you are logged in to a Google account, Google may link the data collected via our website with other data that Google processes under its own responsibility.

A transfer of personal data to Google LLC in the United States cannot be ruled out. Where personal data are transferred to a third country, this is done on the basis of the applicable requirements of Art. 44 et seq. GDPR, in particular an adequacy decision pursuant to Art. 45 GDPR or appropriate safeguards pursuant to Art. 46 GDPR.

15. Data protection information on the use of the LinkedIn Insight Tag

We use the LinkedIn Insight Tag from LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. The service enables the analysis of the use of our website, the measurement of conversions and, insofar as technically activated, the creation of target audiences for marketing purposes.

In this process, information in particular about pages visited, the referrer URL, time of access, IP address, browser and device, campaign information and event data may be processed. If you are logged in to LinkedIn, LinkedIn may link the processing to your LinkedIn account.

The LinkedIn Insight Tag is only loaded if you have consented to the "Marketing" category via our consent banner. The legal basis for accessing your device and the associated processing of personal data is Section 25(1) TDDDG and Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future via the "Cookie settings" link.

A transfer of personal data to third countries, in particular to the United States, cannot be ruled out. Insofar as such a transfer takes place, it is governed by the mechanisms provided for this purpose in Art. 44 et seq. GDPR. Further information on processing by LinkedIn can be found in LinkedIn's privacy notice.

16. Legal basis of the processing

Our company relies on Art. 6(1)(a) GDPR as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of any other service or consideration, the processing is based on Art. 6(1)(b) GDPR. The same applies to processing operations that are necessary for carrying out pre-contractual measures, for example in the case of enquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for compliance with tax obligations, the processing is based on Art. 6(1)(c) GDPR. In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured on our premises and their name, age, health insurance data or other vital information had to be passed on to a doctor, a hospital or other third parties. The processing would then be based on Art. 6(1)(d) GDPR. Finally, processing operations could be based on Art. 6(1)(f) GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this provision if the processing is necessary for the purposes of a legitimate interest pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject.

17. Legitimate interests in the processing pursued by the controller or a third party

Where the processing of personal data is based on Art. 6(1)(f) GDPR, our legitimate interest, unless stated otherwise in the individual sections, lies in initiating and maintaining business relationships and in operating this website securely.

18. Period for which the personal data will be stored

The criterion for the duration of storage of personal data is the respective statutory retention period. Once that period has expired, the data concerned are routinely erased, provided that they are no longer required for the performance or initiation of a contract.

19. Statutory or contractual requirements to provide the personal data; necessity for the conclusion of a contract; obligation of the data subject to provide the personal data; possible consequences of failure to provide such data

Please note that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual provisions (e.g. information on the contractual partner). In some cases, a contract can only be concluded if a data subject provides us with personal data, which we must subsequently process. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject may contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of failure to provide the personal data would be.

20. Existence of automated decision-making

No decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you, takes place. This also applies to the evaluations by AI agents in our free checks (section 9a). Insofar as you have consented to the use of the analytics and marketing services described in this privacy policy, usage, interest and target audience profiles may be created. This takes place in particular in the context of Google Ads remarketing, in order to show you interest-based advertising for our offers. The processing is carried out exclusively on the basis of your consent and for the purposes described in the respective sections.

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